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Even if you have the most attractive website over the internet, it’s worthless if no one can find it.

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Creatives strive to build an emotional link into the brand name. Working with their knowledge of buyer personas, and manufacturer positioning, they generate an ideal content for the correct channel. 

In contrast, when you click a Microsoft-offered ad that seems on DuckDuckGo, Microsoft Marketing does not affiliate your ad-simply click habits having a user profile. In addition it would not retail store or share that facts besides for accounting needs.